Tuesday, March 2, 2010

Avatars Strike Back- Media Meditation #3

Just recently, my dad had taken me, my sister and my friend to see the some what new hit movie Avatar. To be honest, this movie blew my mind. With my reptilian brain racing the entire time, I couldn't look away from the screen for a second! My heart felt this rush throughout the entire movie. Not only were the special effects insane, but there was also a really good story behind it. One can tell that the technological shift played a part because of the Pandora World and the Avatar people...I mean, how does one create such a thing?! I would love to know. The fact that I can access the movie already through my computer and even my phone shows the Aesthetic Shift as well. Anyways, I remember the commercials for this movie were very convincing. I kept hearing about how it was "A movie the whole family will enjoy" so repetition was a persuasive technique that was used. One basic principle that I noticed was Production Techniques. There were many different camera angles, for example, the camera zoomed in on the Avatars a bunch of times. This is called a close-up shot. Another production technique that I noticed was Emotional Transfer. What emotions does this media tap? Some one who watches this might feel a sense of hope for these poor Avatar's who are having their whole planet taken over by these cruel American People. Another persuasive technique that I observed was group dynamics. The main avatar, Jake, adressess his fellow avatars by saying, "We can beat them!!" Another persuasive technique would be strength. The avatars prove themselves to be strong when they take down the American people with their love for their planet. The last technique that I noticed was warm fuzzies. The fact that Jake, the main Avatar falls in love with the native tribe and quickly falls in love with the beautiful alien Neytiri is a very cute story as well as a happy ending. I would definitely recommend this movie to everyone...moms, dads, children and even grandparents! Go see it now!

1 comment:

  1. GOOD blog m.m. here, Steph.

    AVATAR is a game-changer, technologically, for sure, even tough the DANCES WITH WOLVES meets POCAHONTAS atory is as old as the hills.

    Way to get on the blogging board!

    Dr. W

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